E-choupal home | e-choupal inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that fosters sustainable and inclusive growth in india. The e-choupal initiative case study solution, the e-choupal initiative case study analysis, subjects covered business ethics leadership stakeholders strategy technology value chains by s venkataraman, anne-laure thiemele, jenny mead, alexander ho. 1 e-choupal: itc's rural networking project i abstract in hindi (an indian language spoken in most parts of northern and central india), a choupal is a village gathering place. Choupal haats have further added to the reach of itc e-choupal by increasing multi-fold its direct touch with villagers personalised rural activations choupal haat is a modular structure, which rides on natural rural convergences like village haats and melas. Pest analysis on e-choupal discuss pest analysis on e-choupal within the principles of management ( pom) forums, part of the publish / upload project or download reference project category e-choupal is an initiative of itc limited, a large multi business conglomerate in india, to link directly with rural farmers.
Developing a rural market e-hub the case study of e-choupal experience of itc b bowonder, vinay gupta and amit singh abstract ict has potential to make significant inroads in a traditional agrarian economy like india. Currently itc has set up 4300 e-choupals covering six states and 25,000 villages by 2010, the e-choupal network plans to cover over 100,000 villages, representing one sixth of rural india, and create more than 10 million e-farmers. 78 volume iii september 2011 sibm 79 volume iii september 2011 sibm itc's e-choupal: a case study on rural marketing initiative management case prof rajesh panda.
How well does the itc e-choupal initiative really respond to the development meets, concerns and priorities of rural india itc's profit objectives and social objectives are not conflicting summarize your conclusions in the form of a one-page executive summary thank you. Itc's e-choupal initiative changes the lives of farmers, company too entering and expnding to 30 new more villages, they provide seeds, pesticides and fertilisers at the most competitive prices. The e-choupal initiative what is needed is a better approach to help the poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and, at the same time, the companies providing products and services to them are profitable. This case study is an in-depth analysis of itc's initiative to develop third-generation e-choupals, or internet-enabled computer stations based in villages the first e-choupals provided information on weather, best practices, crop details, market prices, and important local news to farmers in 1999. The e-choupal is a unique web-based initiative of itc limited, offering farmers required information, products, and services they need.
This e-choupal programme is intentionally targeted and directed in the rural, agricultural areas by itc in the belief that this would improve the quality of life in rural india with encouraging a page | 3 business model which is market led leading to incentives of improving production by the farmers with enlarged capacity of risk management. Itc echoupal initiative case solution,itc echoupal initiative case analysis, itc echoupal initiative case study solution, soybean farmers in india have traditionally sold their products through the inefficient and often unfair physical markets (mandi. E chaupal case study 1 e-choupal - an indian success story e-choupal : group 8 b 2 agenda • introduction • what before e-choupal itc e-choupal yashpal01. Itc's agri-business division flagged off e-choupal more than a decade ago as an it-driven marketing channel to align farm output with market demand itc itc readies model for brand e-choupal evolution. What works: itc's e-choupal and profitable rural transformation background information itc to the rescue itc-leading private company in india huge amounts of revenue yearly.
Summary full name of article author(s) website contact point information and communication technologies and the effects of globalization: twenty-first century. Ieee conference on technologies for humanitarian challenges case study: itc's e-choupal the role of it in developing rural india sharad sridhar business consulting group itc's e-choupal empowering the small and marginal farmer the context. E-choupal case study from india | information technology and social enterprise base of the pyramid , bottom of the pyramid , global poverty , microdevelopment , microenterprise case study , microenterprise examples , solutions to poverty.
Itc practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part. E-choupal - an initiative of itc - it for change itforchangenet/sites/default/files/itfc/e-choupalpdf e-gram project, the corporate-led venture by itc called e. Itc's 'e-choupal' initiative is a powerful illustration of the potential of information technology to transform rural economics, notwithstanding the structure and size of land holdings in india this alternative model leverages information technology: to deliver real-time information and. The case is about a technology based transition of soybean supply chain from traditional flow to a more efficient method - sumamry of itc e-choupal introduction case first talks about the traditional way of soybean supply chain.